WHAT WE STAND FOR AS A BUSINESS. Our current tagline is “The Easiest Way to See Yourself Better.” That's because we think that the delivery mechanism of seeing the wording in the mirror the right way is surprisingly effective and incredibly powerful, yet extremely EASY.
MISSION. To change the literal self-perception of men and women as they face & overcome their toughest challenge: from disease to wholeness, or from where they are to top performance, from having a dream to seeing it fulfilled.
1. We believe in the triumph of human spirit over circumstance.
2. We believe in the power of human imagination.
3. We believe that seeing is believing.
4. We believe in the individual's inherent right to say "no" to mediocrity and "yes" to
5. We believe in the importance of both the freedom of thought and thoughts of freedom.
6. We believe in the cumulative benefit of joining thoughts with like-minded people.
7. We believe investing in our self-perception is the best way to improve our lives, our
relationships, our destinies.
8. We believe that starting where you are and beginning with what you have is all that any
of us can ever do.
9. We believe that hidden within every failure is the seed of a greater triumph.
10. We believe that the fashion industry can be operated in a way that doesn't pollute the planet.